What it's like to work with Ali

“This is where a client says what you built for them and what changed after it launched — orders, enquiries, hours back in the week. One sentence of each is enough.”

“A good second quote covers the working relationship rather than the product: how quickly you replied, what you flagged before it became a problem, whether the deadline held.”

“And a third in Roman Urdu, agar client usi tarah baat karta hai — jaisa unhone likha ho, waise hi rakhein. Un ki apni zubaan sab se zyada asli lagti hai.”